Thursday, September 8, 2011

The Popularity of Calgon Water Softener

The name Calgon is in reality an abbreviation for the expression 'calcium gone' and it represents a brand which is manufactured by different companies in form of derivative products. Originally the product Calgon belongs to a company named Calgon Inc. which was based in Pittsburgh, Pennsylvania and held the credit of being the first to introduce the Calgon water softener in 1933. Eventually the company broke up into a number of subsidiaries and the water softener which contains amorphous sodium polyphosphate was repackaged as a dish washer detergent meant to be sold in various parts of the world.

water softener salt

Calgon is available in the market in form of powder, tablets and gel and hence can be bought in any of the three forms in accordance with one's individual requirements. While Calgon powder is especially formulated to effectively counter the lime scaling effect of hard water especially in washing machines, the Calgon tablets and the Calgon gel perform the same task although their method of usage is slightly different.

WATER SOFTENER

Calgon ball tablets are different from the other water softening tablets in the sense that they feature anti limescale actives in high concentration which take only a few seconds to dissolve in the water and provide a measured dose. Likewise, a single cap of Calgon gel is a fast dissolving liquid which not only effectively neutralizes the lime scale but also flushes it away during the wash cycle.

Due to its popularity as a water softener, it has enjoyed being the center line of many commercials and a particularly memorable advertisement featuring the Calgon water softener which ran uninterrupted for many years featured a Caucasian woman and a Chinese gentleman. Similarly, the commercials of Calgon softener all over Europe have been translated into almost every regional European language and its mention in the famous soap operas further stresses its popularity.

The Popularity of Calgon Water Softener

WATER SOFTENER

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